Our founder Che, created our entire product line. As an environmental scientist and backcountry hiker, Che had a unique insight into exactly how to get the best out of your gear yet keep it uncomplicated. Che always said “you are in real trouble if your gear breaks out here, but it has to be simple and easy to use”
“The biggest mistake that you can make as a hiker and camper is taking low-quality gear that will let you down” Che would lament. “Yeah it might be ok, if you are close to your base camp or even a campground, but the further you get away, the greater the problem becomes especially when you are thru-hiking”
With this experience, he knew exactly how to create real value for money too. "Eliminating the middleman is a huge saving for our customers" Che would say with a smile on his face. But it would not end there, Che constantly found ways to remove waste and expense for the outdoorsmen and the environment too.