Our founder Che, created our entire product line. As an environmental scientist and backcountry hiker, Che had a unique insight into exactly how to take our customers further than ever before. Che said “you are in real trouble if your gear breaks out here and nothing will end your trip more quickly."

“The biggest mistake that you can make as a hiker is taking low quality gear, yeah it might be ok, if you are close to your base, but on a thru-hike or a longer trip, you depend on your gear"

With his experience as an outdoorsman he knew exactly how to liberate the outdoors to hikers through innovation and a ‘direct to customer’ business model. This model gave Che the freedom to create products and invest more into design, materials and quality.

That means our customers can get the gear they need to peak the mountain they have always wanted, or find that hidden trail because they Focus On The Trail Because We Focus On The Gear.