After a company challenged the application to register our initial name and logo “TNH Outdoors” we saw an opportunity to further incorporate our values into our company brand. We chose Rakaia Designs because it speaks to Che’s origins in one of the most liberating hiking backcountries. We look forward to sharing the story of Rakaia Designs with you through this transition. We apologize for any confusion, Different Name. Same great products and service. We promise!