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April 07, 2018 3 min read


I was nervous about publishing this VLOG or BLOG etc because it is not polished, however, the message is clear and the environment can benefit from it, so it had to be published. Everyone has their strengths and weaknesses and mine is not perfectionism and for this reason, I do not develop our products haha.

This text was originally an adaption of a VLOG I made, I wanted to show you the raw emotion of this unpublished video, to give you better insight into my thought process and some behind the scenes footage of our padded cell AKA our office.

Here is the “script” that I wrote to go with it.

Hi Richard from TNH Outdoors co-founder and today we are talking about how you can take your impact from one to one million in the environment.

To give you some background, I spent the best part of ten years in the environmental management field, part of which time I spent trying to create cultural change on an individual and community level for better environmental outcomes. From this time in the field I discovered two key ingredients to creating lasting environmental change.The first is that people need buy-in, so whether this was from academic, an expert or just from a peer.

A simplistic example I can give to you: Two friends go out into a national park, the first friend starts picking up rubbish, the second friend sees that it is ok (or normal) to voluntarily pick up the rubbish and help the environment and then this second person comes back again and they pick up rubbish voluntarily next time because it has become normalized in their head.

What do I mean by normalized? My father always said people just started lining up in Russia when they saw other people doing it, even though they did not know what they were waiting for, seeing someone else doing it just normalized the process. I guess you could also call it peer pressure? Why the fudge do we hashtag #dontknow

The second ingredient to create lasting environmental change is that; it needs to be preventative. So I can give an example of a water system in a local town that has too much human traffic and poor grass cover, (poor management practices), so the city council see that it’s eroding and wearing away and they get the heavy machinery in, fix it up, smooth it over and have created a band-aid solution, they take a photo, put it on front page of a newspaper and say “council doing a great job for the environment.” However, they need to Rethink. They need to rethink their management practices and what they doing to prevent the traffic. Combine this with preventing the grass from being worn away and it becomes really simple. This allows, people, to see the full life cycle, they can see how it has long-term lasting impact and change for the better. Once people understand that there are solutions to lasting environmental change then they embrace it and preach it and become stewards of greater change.

So for us in the outdoors community, this is why I believe we are the best people to foster this message, our connection to the environment is unsurpassed, and our want, need and our desire to prevent damage, to create lasting and positive change. This is exactly why we in the outdoors community, need to have courageous conversations to exponentially expand our positive impact on the environment

So, you can look at this from the one to one million aspect and we can rethink, reduce and reuse our plastic bags consumption. So, one person goes out and tells 10 friends to reduce and reuse their plastic bag consumption and then those 10 friends use ten less bags a week.

She or he tells ten friends and suddenly in the course of a year that’s 5200 bags out of circulation in a year, from just from one person.

10x10x52 = 5,200

100x10x52 = 52,000

1000x10x52 = 520,000

100x10x52 = 5,200,000

That one person has stated that those ten people go out and tell ten more, ten more and ten more and suddenly you are up to a million with an exponential growth from 1 conversation, from word of mouth, it’s just that simple.

So, my message to you today is to go out and have courageous conversations rethink, reduce and reuse. Start having those conversations, get people to have bigger buy into better environmental practices and show them how it's preventative.

Preach how it can work long term for better environmental outcomes, so go out rethink, reduce and reuse.



TNH Outdoors


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