Our founder Che, created our entire product line. As an environmental scientist and backcountry hiker, Che had a unique insight into exactly how to take our customers further than ever before.
With his experience as an outdoorsman he knew exactly how to liberate the outdoors to hikers through innovation and a ‘direct to customer’ business model.
This model gave Che the freedom to create products and invest more into design, materials and quality. That means our customers can get the gear they need to peak the mountain they have always wanted or find that hidden trail because they
Focus On The Trail
Because We Focus On The Gear.