Focus On The Trail Because We Focus On The Gear
Rakaia Designs exists to serve busy backpackers and reconnect them to the outdoors more often.
With innovative products, outstanding customer service and strategic content.
By sharing our strategies from the trail, business and life.
We believe that we are busy by choice, not by design.
We believe that you can reach all of your outdoor goals and will be empowered with the right approach.
We believe that we are becoming a disconnected society. Disconnection is where stress, fear and anxiety thrive.
We believe that we need to reflect on our primal selves in order to regain control of our lives.
We believe that all of life's problems fade away when we spend time in the outdoors.
We believe that no trail is too small, too big or too ugly for someone not to try. We have a ‘pro-trail’ philosophy.
We believe that disconnected humans are responsible for the waves of detrimental impact to the environment. Moreover, connected outdoor consumers want to rewrite this dark chapter.
Our founders Che and Richard needed gear that was superior to their other hiking, hunting, and outdoor gear. Rakaia Designs was first thought of on the trail in well-known backpacking destinations throughout Australia and New Zealand.
While raising two young kids and working as an environmental scientist, Che worked at night for years perfecting the Rakaia Designs gear. His focus?
Finding the best materials and developing the most functional designs with an unlimited warranty for our customers.
During this time both founders discovered they were “too busy” and lost their focus for the trail. That had to stop and they both had to re-evaluate, which lead to planning, strategizing and taking action to reconnect with their beloved outdoors again.
Today they are focused on getting other busy backpackers back on the trail, making and taking the time to test innovative gear in rugged places just like Rakaia National Park pictured above, so they are ready for you.
"Necessity is the mother of all invention."
We would agree. Rakaia Designs started with a need for the best gear. We are passionate
about pushing the limits in this category but have many other products in the works. We'll bring the same quality and lifetime warranty to all of our future products, and you'll love what we come out with next...guaranteed!